How our partnerships work
In our first few months, Hidden Gems will be running a pilot program with the professional team of our founder, the Chicago Red Stars. Hidden Gems will hire players from the Red Stars organization to coach girls within existing non-profit after-school programs in urban areas of Chicago. Each player will be matched with a specific school to work with on a consistent basis over the period of a couple months, to help build relationships with the young players.
We believe consistent access to professional players, as opposed to just holding one-off skills clinics, will allow these relationships to foster ambition and other high-impact attributes within Hidden Gems players. We want young girls in youth soccer who have significantly more obstacles in front of them than those who come from suburban, auspicious communities to feel like their dreams can become a reality. Putting women who are living their athletic dreams right in front of them will help cultivate that self-belief.